Personal branding is a hot topic and a bonafide buzz world in the world of social media.
…and rightfully so.
Your personal brand is your most precious asset in the online space.
It’s the lifeline of any online business.
It’s the vibe that attracts your tribe (and deters the haters)
It’s how you establish credibility and create rapport with your audience, even when you’re not around.
Your personal brand opens doors for speaking engagements, interview, and features in publications.
Creating a powerful and aligned personal brand will actually make your life so much easier…
So why aren’t more artists taking time to develop their personal brand?
I wish I had a definite answer, but I have an idea…
See, personal brand development comes from a cerebral space, requiring a well-thought out strategy. Let’s keep it 100… our brains just aren’t wired that way. Our creative brains function best when free of restraint. The very thing structure and strategy create! We naturally challenge perceived limitations.
Its the essence of artistry.
Which makes it problematic when it comes to personal brand development.
But if you consider the ramifications of NOT having an aligned personal brand… well, you may reconsider.
So often, we just want to create.
We also want our creations to be appreciated.
But without first taking time to understand who you are, who you are speaking to, and what message you are delivering, you’re essentially casting a wide net trying to catch whatever swims by.
And that’s a lot of wasted energy.
Energy that could and should be allocated toward the creation of your music.
So what’s the solution?
I bet you think I’m going to give you some long-winded, step-by-step plan to creating a powerfully aligned personal brand for musicians (sounds like the title of an overpriced course), huh?
Well, I’m not.
It’s really as simple as these 3 steps:
- Know who you are, what your message is, and who you’re talking to
This is a crucial step. Having a true understanding of the above will not only gain the attention of a perfectly ripe segment of the population, but it will help you create music that will resonate with a refined audience. Remember: you are not alone. Your story needs to be told. There is something unique about you as a human being that needs to be shared. Your style. Your passion. Your thoughts. If you feel strongly about something, whether its a social issue or an experience you overcame, chances are there is a nice sized niche audience that feels exactly like you… and they are waiting to connect with you
- No filter!
Once you know exactly who you are, what you want to say, and who you’re saying it to… don’t hold back! Be prepared to offend. Now it’s not in your best interest to try to piss everyone off (I mean, you could… but that’s a lot of work in and of itself), but be authentic. Your authenticity WILL polarize your audience. Which is a good thing. You want people to either love you or hate you. Because no career can survive in the grey area.
- Be consistent.
Stay strong in your convictions. Whatever it is that you stand for, STAND FOR THAT SHIT. Don’t back down, don’t flip flop, and don’t give in. The most successful artists in music history have been rigid in their beliefs. And quite vocal about it as well. Everyone from Sting to Tupac to Taylor Swift has declared their position on issues and refused to budge. As mentioned before, you’re not alone in how you feel. As your status grows, it becomes an obligation to speak for those whose voice may not be heard. It is important that you stay the course when it comes to your true beliefs. This is not to say you can’t agree with opposing truths, but don’t be outwardly flimsy either. Use these social media platforms to voice your opinion. As long as your intentions are not to harm others, there can be no fault in self-expression.
It’s really that simple.
Notice I didn’t say anything about colors and logos and graphics?
Don’t get me wrong, that stuff is important. But it’s not the priority in personal brand development for a musician.
Content is secondary to the content of your character. People don’t buy music. They buy into the artist. Because you created a feeling. Not just with your music, but with your words and actions.
Your very existence will tell a story and your life becomes a living documentary, writing itself as you grow and connect with the world.
Be a stand for the people. They are depending on you.
DubblVision Media is dedicated to breaking 100 new recording artist brands in 2018. As part of this mission, we want to offer as much value as possible. I encourage you to comment and share this article if you found it helpful.
If you’d like to connect and learn more about the movemnt, visit breaking100brands.com